Click or press Enter to skip navigation. Accessibility Statement
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
Change your contact preferences.
Change your contact preferences.
Your cart is empty. Your basket has items in it Click to view the cart
Secure Checkout

Inside Dyson Hair Laboratories

Our obsession with hair has led us to create one of the most sophisticated hair laboratories in the world. Everything we learn informs our engineering decisions.

Play the video: Learn how Dyson invented new methods of testing real-world hair problems.

Inventing new methods of testing to solve real-world hair problems.

Open video transcript
PLAY
  • Open video transcript

    Real hair, not just cloth
    By challenging convention, we uncovered the role velocity plays in the hair drying process.

  • Open video transcript

    Pulling things apart
    The tensile test measures hair strength. Discover how extreme heat weakens the hair.

  • Open video transcript

    Testing the water
    See how damaged hair absorbs water more quickly than healthy hair, which can weaken it.

Next

The science behind style

Close up of the Dyson supersonic hair dryer.

Dyson Supersonic™ hair dryer

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.

* vs. untreated hair

Choose your model

Latest technology

Dyson Supersonic™ hair dryer (Iron/Fuchsia)

Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

4.7 stars out of 5 from 2592 Reviews
Colour:  Iron / Fuchsia
Options

5 attachments included

See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

Currently out of stock.
    $499.99
    Pay by installments with 0% interest from PayBright
    Learn more
    Latest technology

    Dyson Supersonic™ hair dryer (White/Silver)

    Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

    Now with the new Flyaway attachment.

    4.7 stars out of 5 from 2592 Reviews
    Colour:  White / Silver
    Options

    5 attachments included

    See all Hide Click to learn more
    • Flyaway attachment

      Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

    • Styling concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Gentle Air Attachment

      Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

    • Wide-tooth Comb

      Engineered for curly and textured hair. Creates volume and shape.

    Currently out of stock.
      $499.99
      Pay by installments with 0% interest from PayBright
      Learn more

      Are you an owner?

      Talking to us is easy