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Inside Dyson Hair Laboratories

Our obsession with hair has led us to create one of the most sophisticated hair laboratories in the world. Everything we learn informs our engineering decisions.

Play the video: Learn how Dyson invented new methods of testing real-world hair problems.

Inventing new methods of testing to solve real-world hair problems.

PLAY
  • Real hair, not just cloth
    By challenging convention, we uncovered the role velocity plays in the hair drying process.

  • Pulling things apart
    The tensile test measures hair strength. Discover how extreme heat weakens the hair.

  • Testing the water
    See how damaged hair absorbs water more quickly than healthy hair, which can weaken it.

Close up of the Dyson supersonic hair dryer.

Dyson Supersonic™ hair dryer

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.

* vs. untreated hair

Choose your model

GIFT WITH PURCHASE

Dyson Supersonic™ (White/Silver)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

5 accessories included

See all Hide Click to learn more
  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Includes a complimentary case worth $69.99. Select at checkout.
$499.99
Includes a complimentary case worth $69.99. Select at checkout.
Includes a complimentary case worth $69.99. Select at checkout.
Pay by installments with 0% interest from PayBright
GIFT WITH PURCHASE

Dyson Supersonic™ (Black/Nickel)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

5 accessories included

See all Hide Click to learn more
  • Smoothing nozzle

    Dry and style your hair at the same time with gentle, low-velocity airflow

  • Styling concentrator
  • Diffuser
  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Includes a complimentary case worth $69.99. Select at checkout.
$499.99
Includes a complimentary case worth $69.99. Select at checkout.
Includes a complimentary case worth $69.99. Select at checkout.
Pay by installments with 0% interest from PayBright
GIFT WITH PURCHASE

Dyson Supersonic™ (Iron/Fuchsia)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

5 accessories included

See all Hide Click to learn more
  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

Currently out of stock.
    $499.99
    Pay by installments with 0% interest from PayBright
    Learn more
    GIFT WITH PURCHASE

    Dyson Supersonic™ (Black/Purple)

    Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

    5 accessories included

    See all Hide Click to learn more
    • Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

    • Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Non-slip heat mat

      For safe placement during and after styling.

    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    • Includes a complimentary case worth $69.99. Select at checkout.
    $499.99
    Includes a complimentary case worth $69.99. Select at checkout.
    Includes a complimentary case worth $69.99. Select at checkout.
    Pay by installments with 0% interest from PayBright

    Dyson Supersonic™ hair dryer 23.75 karat gold

    Hand gilded in gold leaf

    Red gesso presentation case

    Powerful Dyson digital motor V9

    6 accessories included

    See all Hide Click to learn more
    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    • Non-slip heat mat

      For safe placement during and after styling.

    • Diffuser

      Disperses air evenly to simulate natural drying, helping to reduce frizz.

    • Smoothing Nozzle

      Dry and style your hair at the same time with gentle, low-velocity airflow

    • Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow

    • Gesso Red Presentation Case

      Red 'Gesso' presentation case developed by James Dyson

    Currently out of stock.
      $599.99
      Pay by installments with 0% interest from PayBright
      Learn more