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Hair science. Or myth?

Our journey to redefine hair care has helped us to challenge common misconceptions about the health of hair.

Play the video: Find out if treatments and serums really repair underlying hair damage?

Prevention, not repair

Can treatments and serums really repair underlying hair damage?

PLAY
  • The cold truth
    It's said that rinsing your hair with cold water will make it shine. But that's not science. Let us show you why.

  • The power of airflow
    Does higher hair dryer wattage really mean more powerful airflow? Discover the science behind the myth.

Did you know?

  • The average human head has 80,000 to 150,000 hairs.

  • Hair can't heal once damaged, so it's important to protect it.

  • Hair is typically 79% keratin, 17% water and 4% fats, oils and pigments.

The life cycle of a hair is typically 2 to 7 years.

Hair is the second fastest replicating tissue in the human body.

A style will drop out faster if you overdry the hair.

Next

Inside Dyson Hair Laboratories

Hair dryer front view

Dyson Supersonic™ hair dryer

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.

* vs. untreated hair

Choose your model

Open video transcript

Dyson Supersonic™ (Black/Purple)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

5 accessories included

See all Hide Click to learn more
  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

Currently out of stock.
    $499.99
    Pay by installments with 0% interest from PayBright
    Learn more
    Open video transcript

    Dyson Supersonic™ (Iron/Fuchsia)

    Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

    5 accessories included

    See all Hide Click to learn more
    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    • Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

    • Non-slip heat mat

      For safe placement during and after styling.

    • Styling concentrator

      Style your hair one section at a time with precise, controlled airflow.

    Currently out of stock.
      $499.99
      Pay by installments with 0% interest from PayBright
      Learn more
      Open video transcript

      Dyson Supersonic™ (Black/Nickel)

      Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

      5 accessories included

      See all Hide Click to learn more
      • Smoothing nozzle

        Dry and style your hair at the same time with gentle, low-velocity airflow

      • Styling concentrator
      • Diffuser
      • Non-slip heat mat

        For safe placement during and after styling.

      • Storage hanger

        Stow your Dyson Supersonic™ hair dryer off the floor between uses.

      Currently out of stock.
        $499.99
        Pay by installments with 0% interest from PayBright
        Learn more

        Dyson Supersonic™ hair dryer 23.75 karat gold

        Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

        Hand gilded in gold leaf.

        Includes a red gesso presentation case worth $69.99.

        6 accessories included

        See all Hide Click to learn more
        • Storage hanger

          Stow your Dyson Supersonic™ hair dryer off the floor between uses.

        • Non-slip heat mat

          For safe placement during and after styling.

        • Diffuser

          Disperses air evenly to simulate natural drying, helping to reduce frizz.

        • Smoothing Nozzle

          Dry and style your hair at the same time with gentle, low-velocity airflow

        • Styling Concentrator

          Style your hair one section at a time with precise, controlled airflow

        • Gesso Red Presentation Case

          Red 'Gesso' presentation case developed by James Dyson

        Currently out of stock.
          $599.99
          Pay by installments with 0% interest from PayBright
          Learn more
          Open video transcript

          Dyson Supersonic™ (White/Silver)

          Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

          5 accessories included

          See all Hide Click to learn more
          • Smoothing Nozzle

            Dry and style your hair simultaneously with gentle, low-speed airflow.

          • Styling concentrator

            Style your hair one section at a time with precise, controlled airflow.

          • Diffuser

            Disperses air evenly around your ringlets, helping to reduce frizz.

          • Non-slip heat mat

            For safe placement during and after styling.

          • Storage hanger

            Stow your Dyson Supersonic™ hair dryer off the floor between uses.

          Currently out of stock.
            $499.99
            Pay by installments with 0% interest from PayBright
            Learn more