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Hair science. Or myth?

Our journey to redefine hair care has helped us to challenge common misconceptions about the health of hair.

Play the video: Find out if treatments and serums really repair underlying hair damage?

Prevention, not repair

Can treatments and serums really repair underlying hair damage?

PLAY
  • The cold truth
    It's said that rinsing your hair with cold water will make it shine. But that's not science. Let us show you why.

  • The power of airflow
    Does higher hair dryer wattage really mean more powerful airflow? Discover the science behind the myth.

Did you know?

  • The average human head has 80,000 to 150,000 hairs.

  • Hair can't heal once damaged, so it's important to protect it.

  • Hair is typically 79% keratin, 17% water and 4% fats, oils and pigments.

The life cycle of a hair is typically 2 to 7 years.

Hair is the second fastest replicating tissue in the human body.

A style will drop out faster if you overdry the hair.

Next

Inside Dyson Hair Laboratories

Hair dryer front view

Dyson Supersonic™ hair dryer

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.

* vs. untreated hair

Choose your model

Special gift edition

Special edition Dyson Supersonic™ hair dryer (Prussian blue/rich copper)

Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

Complimentary presentation case worth $79.

6 attachments & accessories included

See all Hide Click to learn more
  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Prussian Blue presentation case

    Protect your Dyson Supersonic™ hair dryer with our presentation case.

  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

    $499.99
    Learn more
    New colour

    Dyson Supersonic™ hair dryer (Fuchsia/Nickel)

    Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

    Now with the new Flyaway attachment.

    Colour:  Fuchsia
    Options

    5 attachments included

    See all Hide Click to learn more
    • Flyaway attachment

      Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

    • Gentle Air Attachment

      Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

    • Styling concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Wide-tooth Comb

      Engineered for curly and textured hair. Creates volume and shape.

    Currently out of stock.
      $499.99
      Learn more
      Latest technology

      Dyson Supersonic™ hair dryer (Iron/Fuchsia)

      Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

      Now with the new Flyaway attachment.

      Colour:  Iron / Fuchsia
      Options

      5 attachments included

      See all Hide Click to learn more
      • Flyaway attachment

        Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

      • Gentle Air Attachment

        Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

      • Styling concentrator

        Style your hair one section at a time with precise, controlled airflow.

      • Diffuser

        Disperses air evenly around your ringlets, helping to reduce frizz.

      • Wide-tooth Comb

        Engineered for curly and textured hair. Creates volume and shape.

      Currently out of stock.
        $499.99
        Learn more
        New and exclusive

        Dyson Supersonic™ hair dryer (Nickel/Copper)

        Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

        Now with the new Flyaway attachment.

        Colour:  Nickel / Copper
        Options

        5 attachments included

        See all Hide Click to learn more
        • Flyaway attachment

          Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

        • Gentle Air Attachment

          Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

        • Styling concentrator

          Style your hair one section at a time with precise, controlled airflow.

        • Diffuser

          Disperses air evenly around your ringlets, helping to reduce frizz.

        • Wide-tooth Comb

          Engineered for curly and textured hair. Creates volume and shape.

        Currently out of stock.
          $499.99
          Learn more
          Latest technology

          Dyson Supersonic™ hair dryer (White/Silver)

          Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

          Now with the new Flyaway attachment.

          Colour:  White / Silver
          Options

          5 attachments included

          See all Hide Click to learn more
          • Flyaway attachment

            Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

          • Styling concentrator

            Style your hair one section at a time with precise, controlled airflow.

          • Diffuser

            Disperses air evenly around your ringlets, helping to reduce frizz.

          • Gentle Air Attachment

            Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

          • Wide-tooth Comb

            Engineered for curly and textured hair. Creates volume and shape.

          Currently out of stock.
            $499.99
            Learn more