Hair science. Or myth?
Our journey to redefine hair care has helped us to challenge common misconceptions about the health of hair.
Prevention, not repair
Can treatments and serums really repair underlying hair damage?
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Please see our Accessibility Statement for more information.The cold truth
It's said that rinsing your hair with cold water will make it shine. But that's not science. Let us show you why. -
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Please see our Accessibility Statement for more information.The power of airflow
Does higher hair dryer wattage really mean more powerful airflow? Discover the science behind the myth.
Did you know?
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Please see our Accessibility Statement for more information.The average human head has 80,000 to 150,000 hairs.
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Please see our Accessibility Statement for more information.Hair can't heal once damaged, so it's important to protect it.
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Please see our Accessibility Statement for more information.Hair is typically 79% keratin, 17% water and 4% fats, oils and pigments.
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Please see our Accessibility Statement for more information.
The life cycle of a hair is typically 2 to 7 years.
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Please see our Accessibility Statement for more information.
Hair is the second fastest replicating tissue in the human body.
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Please see our Accessibility Statement for more information.
A style will drop out faster if you overdry the hair.
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Inside Dyson Hair Laboratories
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Follow us and tag your photos on Instagram with #DysonHair
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Get tips from stylists on the Dyson Hair YouTube channel

Dyson Supersonic™ hair dryer
Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines haircare. Four years of development have put an end to extreme heat damage. For good.
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* vs. untreated hair
Choose your model
Dyson Supersonic™ (White/Silver)
Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.
2391 Reviews
5 accessories included
See all Hide Click to learn more-
Smoothing Nozzle
Dry and style your hair simultaneously with gentle, low-speed airflow.
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Styling concentrator
Style your hair one section at a time with precise, controlled airflow.
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Diffuser
Disperses air evenly around your ringlets, helping to reduce frizz.
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Non-slip heat mat
For safe placement during and after styling.
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Storage hanger
Stow your Dyson Supersonic™ hair dryer off the floor between uses.
- Includes a complimentary case worth $69.99. Select at checkout.
Dyson Supersonic™ (Black/Nickel)
Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.
2277 Reviews
5 accessories included
See all Hide Click to learn more-
Smoothing nozzle
Dry and style your hair at the same time with gentle, low-velocity airflow
-
Styling concentrator
-
Diffuser
-
Non-slip heat mat
For safe placement during and after styling.
-
Storage hanger
Stow your Dyson Supersonic™ hair dryer off the floor between uses.
- Includes a complimentary case worth $69.99. Select at checkout.
Dyson Supersonic™ (Iron/Fuchsia)
Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.
5176 Reviews
5 accessories included
See all Hide Click to learn more-
Smoothing Nozzle
Dry and style your hair simultaneously with gentle, low-speed airflow.
-
Styling concentrator
Style your hair one section at a time with precise, controlled airflow.
-
Diffuser
Disperses air evenly around your ringlets, helping to reduce frizz.
-
Non-slip heat mat
For safe placement during and after styling.
-
Storage hanger
Stow your Dyson Supersonic™ hair dryer off the floor between uses.
- Includes a complimentary case worth $69.99. Select at checkout.
Dyson Supersonic™ (Black/Purple)
Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.
2285 Reviews
5 accessories included
See all Hide Click to learn more-
Smoothing Nozzle
Dry and style your hair simultaneously with gentle, low-speed airflow.
-
Styling Concentrator
Style your hair one section at a time with precise, controlled airflow.
-
Diffuser
Disperses air evenly around your ringlets, helping to reduce frizz.
-
Non-slip heat mat
For safe placement during and after styling.
-
Storage hanger
Stow your Dyson Supersonic™ hair dryer off the floor between uses.
Dyson Supersonic™ hair dryer 23.75 karat gold
Hand gilded in gold leaf
Red gesso presentation case
Powerful Dyson digital motor V9
6 accessories included
See all Hide Click to learn more-
Storage hanger
Stow your Dyson Supersonic™ hair dryer off the floor between uses.
-
Non-slip heat mat
For safe placement during and after styling.
-
Diffuser
Disperses air evenly to simulate natural drying, helping to reduce frizz.
-
Smoothing Nozzle
Dry and style your hair at the same time with gentle, low-velocity airflow
-
Styling Concentrator
Style your hair one section at a time with precise, controlled airflow
-
Gesso Red Presentation Case
Red 'Gesso' presentation case developed by James Dyson
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Please see our Accessibility Statement for more information.