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Ariel shot of a McDonald's restaurant

McDonald's restaurants case study

Dyson Airblade V

The business

Frederic Cassir’s six McDonald’s restaurants in Quebec Canada are part of one of the largest fast-food chains in the world.

Old fashioned hand dryer mounted on wall

The problem

The existing hand dryers in the restaurants’ high traffic bathrooms were ineffective at drying hands and frequently out of order.

Hands under Dyson Airblade V

Dyson Airblade V hand dryer