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Model with hair after using Dyson hair care technology

The science behind hair

Solving real hair problems with innovative engineering.

Two women demonstrating Dyson hair care range

We're obsessed with researching hair damage

Our mission is to solve problems others ignore – maintaining healthy hair by helping to protect against excessive heat damage. To truly understand hair, Dyson engineers have carried out a microscopic investigation into every hair type.

What's your hair type?

There are three different types of bonds that give hair its shape. Some of these bonds allow temporary stretching, tensing, and reforming to create new styles. Understanding your hair type can help you select the best styling approach and treatment for your perfect style. 

A line diagram with a hand holding a strand of hair

Know your roots

Pluck a strand of hair and rub it between your fingers. If it feels like a barely there thread of silk, your hair is fine. If it feels like a thread of cotton, your hair is coarse.

Four icons displaying different hair type line drawings.

Whats your curl pattern?

There are four main hair types: straight, wavy, curly, and coily. Understanding your hair type allows you to understand how to manage and care for your hair, including how to achieve desired styles.

How to manage damage

Dyson technology not only helps to style hair, but is designed to retain colour, moisture, shine, and smoothness. We've explored three key areas surrounding hair health.

Hair strand under a microscope with signs of breakage

1. Breakage

Overexposure to extreme temperatures can weaken the bonds in the hair, making it more prone to breakage.

Video Transcript

Open video transcript

  • Weakening your hair

    Exposure to temperatures over 302°F can cause the shape of the keratin in hair strands to change. The α-keratin slowly converts to β-keratin, which makes hair weaker and less elastic over time.

  • Prevention not repair

    Once hair has been damaged, it can't be reversed. Hair can become dry and frizzy and lose hydration. If hair is exposed to temperatures over 445°F, it will begin to burn or melt.

  • Maintain natural strength

    The Dyson Corrale™ hair straightener has been engineered to offer enhanced styling with half the damage¹ with a precise heating system and Intelligent heat control. Flexing plate technology is engineered to gather hair, helping to create an equivalent style in fewer passes and with less reliance on heat.

Hair strand under a microscope with signs of moisture

2. Moisture

Moisture levels within your hair can vary depending on the humidity levels in your environment. Excessive heat can compromise your hair’s natural moisture balance by making the hair more porous – gaining or losing water more easily.

Video Transcript

Open video transcript

  • The perfect balance

    If too much water is lost from the hair, it can sometimes feel dry and dehydrated. If too much water is absorbed in the bonds, your style can be disrupted, causing it to drop out. Better moisture balance means better retention.

  • Weaker when wet

    Water causes hair to swell and become weaker by up to 42%², breaking the bonds holding the structure together. This is why the Dyson Supersonic™ hair dryer has been designed with fast drying technology. 

  • Achieve style retention

    Our machines have been engineered by hair care experts to prevent excessive heat damage and safeguard your hair’s moisture balance. This not only supports style retention but helps to protect your hair’s wellbeing.

Hair strand under a microscope with signs of a shiny appearance

3. Smooth and shine

Shine occurs when light hits hair strands and bounces off evenly. When hair is damaged, the cuticles can lift, scattering light in multiple directions and making it appear dull.

Video Transcript

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  • Loss in colour pigmentation

    Whether your hair’s chemically dyed or natural, high heat can change its proteins. This can cause the colour to be stripped and appear faded – or even a different colour altogether.  

  • The Coanda effect

    The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect, which is powered by the Dyson digital V9 motor. It uses air to wrap and create curls, rather than extreme heat. Helping to protect your natural shine. 

  • Align for shine

    New attachments for the Dyson Supersonic™ hair dryer help reduce flyaways.³ By bringing longer strands to the front and pushing shorter ones underneath, flyaways are reduced for better alignment and shine.

Three female models using Dyson hair care range

The Dyson solution

Researched. Tested. Resolved.

Years of research and testing at Dyson’s specialist hair science laboratories have confirmed there are two key factors when styling: temperature and control. Our engineers have established technology that styles without excessive heat.

  • Dyson Airwrap™ multi-styler

    Combining powerful airflow with controlled heat, the Dyson™ Airwrap multi-styler can dry and style at the same time – using the Coanda effect, not extreme heat. 

  • Dyson Corrale™ hair straightener

    Flexing manganese copper alloy plates allow for styling with half the damage.¹  The Dyson Corrale™ hair straightener gathers hair to create shiny, straight styles with less frizz and flyaways.⁴

  • Dyson Supersonic™ hair dryer

    Engineered with Intelligent heat control and the Dyson digital V9 motor, the Dyson Supersonic™ hair dryer is fast drying with no extreme heat.

Woman dries and styles hair with the Dyson Supersonic hair dryer

Attachments and accessories

Dyson-designed hair care attachments and accessories are researched and tested as thoroughly as Dyson machines.

  • Re-engineered Diffuser

    Captures curls and reduces frizz without disrupting the hair's natural form. Re-engineered with longer prongs to reach deeper into the hair and evenly diffuse each curl.

  • Flyaway attachment

    This finishing tool attaches to the Dyson Supersonic™ hair dryer for sleek, straight styles. Engineered to hide flyaways under longer hair for a smoother finish, with just air.³

  • Barrels to curl and wave

    The Dyson Airwrap™ multi-styler barrels have been re-engineered to curl in both directions while drying simultaneously. Combining the Coanda effect and controlled heat, to create styles quickly and easily.

Choose your model

Latest technology

Dyson Airwrap™ multi- styler Complete long (Nickel/Copper)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair longer than chest length

Colour:  Nickel/Copper
Options

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap™ Long Barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Long Barrel

    Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda smoothing dryer

    Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish. 

  • Round volumizing brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm smoothing brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft smoothing brush

    Enhanced Coanda airflow attracts hair to the surface of our re-engineered brushes to shape your hair with increased control, for straight styles.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

$749.99
Pay by installments with 0% interest from PayBright
See details
Latest technology

Dyson Airwrap™ multi- styler Complete long (Fuchsia/Nickel)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair longer than chest length

Colour:  Fuchsia/Nickel
Options

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap™ long barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Long Barrel

    Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda Smoothing Dryer

    Upgrade your multi-styler with re-engineered attachments. Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish.

  • Round Volumizing Brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm smoothing brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft Smoothing Brush

    Shape fine hair with increased control, for straight styles using Enhanced Coanda airflow.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

$749.99
Pay by installments with 0% interest from PayBright
See details
Only at Dyson

Dyson Airwrap™ multi- styler Complete long (Blue/Copper)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair shorter than chest length. Only at Dyson: Exclusive Blue/Copper colourway.

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap™ Long Barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Long Barrel

    Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda smoothing dryer

    Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish. 

  • Round Volumizing Brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm Smoothing Brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft Smoothing Brush

    Shape fine hair with increased control, for straight styles using Enhanced Coanda airflow.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

Currently out of stock.
$749.99
Pay by installments with 0% interest from PayBright
See details
Only at Dyson

Dyson Airwrap™ multi-styler Complete long (Copper/Nickel)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair longer than chest length. Only at Dyson: Exclusive Copper/Nickel colourway

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap™ Long Barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Long Barrel

    Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda smoothing dryer

    Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish. 

  • Round volumizing brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm smoothing brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft smoothing brush

    Enhanced Coanda airflow attracts hair to the surface of our re-engineered brushes to shape your hair with increased control, for straight styles.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

Currently out of stock.
$749.99
Pay by installments with 0% interest from PayBright
See details
Latest technology

Dyson Airwrap™ multi- styler Complete (Nickel/Copper)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair shorter than chest length

Colour:  Nickel/Copper
Options

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap™ barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Barrel

    For voluminous curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda smoothing dryer

    Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish. 

  • Round volumizing brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm smoothing brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft smoothing brush

    Enhanced Coanda airflow attracts hair to the surface of our re-engineered brushes to shape your hair with increased control, for straight styles.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

$749.99
Pay by installments with 0% interest from PayBright
See details
Latest technology

Dyson Airwrap™ multi- styler Complete (Fuchsia/Nickel)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair shorter than chest length

Colour:  Fuchsia/Nickel
Options

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap Barrel™

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap Barrel™

    For voluminous curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda Smoothing Dryer

    Upgrade your multi-styler with re-engineered attachments. Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish.

  • Round Volumizing Brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm smoothing brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft Smoothing Brush

    Shape fine hair with increased control, for straight styles using Enhanced Coanda airflow.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

$749.99
Pay by installments with 0% interest from PayBright
See details
Only at Dyson

Dyson Airwrap™ multi- styler Complete (Blue/Copper)

Dries and styles. Without extreme heat.

Curl. Shape. Smooth and hide flyaways.

Engineered for hair shorter than chest length. Only at Dyson: Exclusive Blue/Copper colourway.

7 accessories included

See all Hide Click to learn more
  • 40mm Airwrap™ barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Barrel

    For voluminous curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda smoothing dryer

    Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish. 

  • Round Volumizing Brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Firm Smoothing Brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

  • Soft Smoothing Brush

    Shape fine hair with increased control, for straight styles using Enhanced Coanda airflow.

  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

Currently out of stock.
$749.99
Pay by installments with 0% interest from PayBright
See details
Only at Dyson

Dyson Airwrap™ multi-styler Complete (Copper/Nickel)

Curl. Shape. Smooth and hide flyaways.

Engineered for hair shorter than chest length. Only at Dyson: Exclusive Copper/Nickel colourway.

7 accessories included

See all Hide Click to learn more
  • Filter Cleaning Brush
  • Presentation case

    Protects and neatly stores your Dyson Airwrap™ multi-styler and attachments. Finished in Prussian blue, cushioned with soft fabric and with a removeable lid that is also a non-slip mat for your multi-styler.

  • Round volumizing brush

    Long, fine bristles direct air deep into the hair to give body, creating tension to shape hair as it dries.

  • Soft smoothing brush

    Enhanced Coanda airflow attracts hair to the surface of our re-engineered brushes to shape your hair with increased control, for straight styles.

  • 40mm Airwrap™ barrel

    For loose, bouncy curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • 30mm Airwrap™ Barrel

    For voluminous curls or waves. Create clockwise and anticlockwise curls with one barrel, using the rotating cool tip. Enhanced Coanda airflow attracts and self-wraps hair in both directions.

  • Coanda smoothing dryer

    Quickly rough-dries hair in preparation for styling and uses Enhanced Coanda airflow to hide flyaways for a smoother finish. 

  • Firm smoothing brush

    Firm bristles smooth frizz-prone hair with enhanced Coanda airflow to attract and align hair to the surface of the brush to share with increased control.

Currently out of stock.
$749.99
Pay by installments with 0% interest from PayBright
See details

¹Thermal damage measured by breakage using internal laboratory testing after approximately 6 months use and a usage rate of three times a week. Damage assessed after creating an equivalent style with Corrale vs. Corrale with solid plates.

²Can vary by hair type.

³For use on dry and straight[ened] hair.

⁴Direct image analysis vs untreated hair.