The science behind hair
Solving real hair problems with innovative engineering.
Solving real hair problems with innovative engineering.
Our mission is to solve problems others ignore – maintaining healthy hair by helping to protect against excessive heat damage. To truly understand hair, Dyson engineers have carried out a microscopic investigation into every hair type.
There are three different types of bonds that give hair its shape. Some of these bonds allow temporary stretching, tensing, and reforming to create new styles. Understanding your hair type can help you select the best styling approach and treatment for your perfect style.
There are four main hair types: straight, wavy, curly, and coily. Understanding your hair type allows you to understand how to manage and care for your hair, including how to achieve desired styles.
Dyson technology not only helps to style hair, but is designed to retain colour, moisture, shine, and smoothness. We've explored three key areas surrounding hair health.
Overexposure to extreme temperatures can weaken the bonds in the hair, making it more prone to breakage.
Exposure to temperatures over 302°F can cause the shape of the keratin in hair strands to change. The α-keratin slowly converts to β-keratin, which makes hair weaker and less elastic over time.
Once hair has been damaged, it can't be reversed. Hair can become dry and frizzy and lose hydration. If hair is exposed to temperatures over 445°F, it will begin to burn or melt.
The Dyson Corrale™ hair straightener has been engineered to offer enhanced styling with half the damage¹ with a precise heating system and Intelligent heat control. Flexing plate technology is engineered to gather hair, helping to create an equivalent style in fewer passes and with less reliance on heat.
Moisture levels within your hair can vary depending on the humidity levels in your environment. Excessive heat can compromise your hair’s natural moisture balance by making the hair more porous – gaining or losing water more easily.
If too much water is lost from the hair, it can sometimes feel dry and dehydrated. If too much water is absorbed in the bonds, your style can be disrupted, causing it to drop out. Better moisture balance means better retention.
Water causes hair to swell and become weaker by up to 42%², breaking the bonds holding the structure together. This is why the Dyson Supersonic™ hair dryer has been designed with fast drying technology.
Our machines have been engineered by hair care experts to prevent excessive heat damage and safeguard your hair’s moisture balance. This not only supports style retention but helps to protect your hair’s wellbeing.
Shine occurs when light hits hair strands and bounces off evenly. When hair is damaged, the cuticles can lift, scattering light in multiple directions and making it appear dull.
Whether your hair’s chemically dyed or natural, high heat can change its proteins. This can cause the colour to be stripped and appear faded – or even a different colour altogether.
The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect, which is powered by the Dyson digital V9 motor. It uses air to wrap and create curls, rather than extreme heat. Helping to protect your natural shine.
New attachments for the Dyson Supersonic™ hair dryer help reduce flyaways.³ By bringing longer strands to the front and pushing shorter ones underneath, flyaways are reduced for better alignment and shine.
Years of research and testing at Dyson’s specialist hair science laboratories have confirmed there are two key factors when styling: temperature and control. Our engineers have established technology that styles without excessive heat.
Combining powerful airflow with controlled heat, the Dyson™ Airwrap multi-styler can dry and style at the same time – using the Coanda effect, not extreme heat.
Flexing manganese copper alloy plates allow for styling with half the damage.¹ The Dyson Corrale™ hair straightener gathers hair to create shiny, straight styles with less frizz and flyaways.⁴
Engineered with Intelligent heat control and the Dyson digital V9 motor, the Dyson Supersonic™ hair dryer is fast drying with no extreme heat.
Click 'See Details' below to explore all colour options
Captures curls and reduces frizz without disrupting the hair's natural form. Re-engineered with longer prongs to reach deeper into the hair and evenly diffuse each curl.
This finishing tool attaches to the Dyson Supersonic™ hair dryer for sleek, straight styles. Engineered to hide flyaways under longer hair for a smoother finish, with just air.³
The Dyson Airwrap™ multi-styler barrels have been re-engineered to curl in both directions while drying simultaneously. Combining the Coanda effect and controlled heat, to create styles quickly and easily.
¹Thermal damage measured by breakage using internal laboratory testing after approximately 6 months use and a usage rate of three times a week. Damage assessed after creating an equivalent style with Corrale vs. Corrale with solid plates.
²Can vary by hair type.
³For use on dry and straight[ened] hair.
⁴Direct image analysis vs untreated hair.