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Line drawing of Dyson machines

Lean engineering

More, with less.

Video Transcript

Open video transcript
James Dyson

“Using energy and materials sparingly and ingeniously is a prerequisite of our job. It was this lean mindset that got me hooked on engineering.”

James Dyson

Chief Engineer

Dyson Supersonic hairdryer motor

Tiny yet mighty.

The Dyson digital motor V9 is just 27mm wide, and was created for the Dyson Supersonic™ hair dryer. Housed in the handle to shift the machine's centre of gravity, it spins up to 110,000rpm – on average 6 times faster, 1/3 the weight and half the size of other hair dryer motors.

We’ve combined it with the same Air Multiplier™ technology we use in our fans, for fast drying.

Dyson fans

Improving, by removing.

Our engineers re-think everyday products to remove unnecessary components. By harnessing a phenomenon called the Coandă effect, they revolutionized the personal fan. It meant we could eliminate blades that chop the air – and the protective grilles that surrounded them.

Heat pipe technology illustration

Planned obsolescence? For the unenlightened.

Some products are designed to wear out – it means you go back and buy another. But that’s not the Dyson way.

Our machines are engineered to go on, and on. Like our lighting. We created the first LED light with an effective cooling system, so its LEDs last and last. It’s the reason we’re confident in our products, and why every Dyson machine comes with a limited warranty.

Dyson production line

Fewer mistakes. And less waste.

Guaranteed performance demands the greatest precision. So every Dyson digital motor is assembled by robots – each working within micron accuracy at high speeds. It’s just one part of an energy-intensive manufacturing operation. So we're working to make the production lines more efficient, using hot runner systems to reduce resin waste.

Our tooling suppliers are also developing multi-cavity tools, allowing for the production of multiple parts in one mould – reducing time, material and energy use.

Dyson vacuums in testing

Lightweight. Heavily tested.

Dyson machines are lightweight and ergonomically-balanced, for a more comfortable experience. But this doesn’t come at the expense of durability. Our engineers’ knowledge of geometry and pioneering materials means our prototypes are engineered to withstand thousands of hours’ testing. Which means thousands of hours of use.

Dyson hair dryer in case

Package, protect, present.

Our packaging is designed in parallel with our products.

We put both through the same rigorous testing, so that our technology arrives safely and is exciting to unbox, wherever you are in the world.

And just like our products, our packaging is continually evolving and innovating. So that only necessary materials and energy are used in our appropriate, and intuitive, packaging.

Recycle icon

Reuse. Recycle. Refurbish.

Almost all of the high-quality materials in Dyson machines can be reused or recycled. And at our service workshops, we refurbish and certify pre-owned machines, offering them for sale at a reduced price.


Responsible sourcing