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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

"You need a certain amount of heat to style hair, but extreme heat can cause damage. By keeping the temperature under control, our dryer can help protect your hair."

Annmarie Nicholson

Dyson Engineer
Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

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Follow @DysonHair

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Get tips from stylists on the Dyson Hair Youtube Channel

Visit our Youtube channel
Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

Find out more

Choose your model

Special gift edition

Special edition Dyson Supersonic™ hair dryer (Prussian Blue/Rich Copper)

4.7 stars out of 5 from 3152 Reviews

Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

Complimentary presentation case and brush set worth $119.

8 attachments & accessories included

See all Hide Click to learn more
  • Prussian Blue presentation case

    Protect your Dyson Supersonic™ hair dryer with our presentation case.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Dyson-designed Detangling comb

    Glides easily through wet and dry hair – with minimal friction.

  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

  • Dyson-designed Paddle brush

    Smooths your hair before styling, or during blow drying.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly to stimulate natural drying, helping to reduce frizz

Currently out of stock.
$549.99
Pay by installments with 0% interest from PayBright
See details

Dyson Supersonic™ hair dryer (Iron/Fuchsia)

4.7 stars out of 5 from 3152 Reviews

Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

Colour:  Iron / Fuchsia
Options

5 attachments included

See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Choose two complimentary accessories worth up to $110
$549.99
Choose two complimentary accessories worth up to $110
Choose two complimentary accessories worth up to $110
Pay by installments with 0% interest from PayBright
Add to Cart
See details
Latest technology

Dyson Supersonic™ hair dryer (White/Silver)

4.7 stars out of 5 from 3152 Reviews

Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

5 attachments included

See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

Currently out of stock.
$549.99
Pay by installments with 0% interest from PayBright
See details
New colour

Dyson Supersonic™ hair dryer (Fuchsia/Nickel)

4.7 stars out of 5 from 3152 Reviews

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

Colour:  Fuchsia
Options

5 attachments included

See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Choose two complimentary accessories worth up to $110
$549.99
Choose two complimentary accessories worth up to $110
Choose two complimentary accessories worth up to $110
Pay by installments with 0% interest from PayBright
Add to Cart
See details

Dyson Supersonic™ hair dryer (Nickel/Copper)

4.7 stars out of 5 from 3152 Reviews

Powerful Dyson digital motor V9. Five magnetic styling tools. Intelligent processor in the head.

Now with the new Flyaway attachment.

5 attachments included

See all Hide Click to learn more
  • Flyaway attachment

    Our latest technology hides flyaways in one pass. For a smooth, shiny finish¹.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gentle Air Attachment

    Diffuses air to create a gentle, cooler airflow - while still drying hair fast.

  • Wide-tooth Comb

    Engineered for curly and textured hair. Creates volume and shape.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

$549.99
Pay by installments with 0% interest from PayBright
See details

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