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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

Choose your model

SPECIAL GIFT EDITION

Dyson Supersonic™ (Fuchsia/Nickel) with styling set

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

Includes Dyson-designed 35mm Vented barrel brush and Detangling comb worth $89.

7 accessories included

See all Hide Click to learn more
  • Dyson Vented 35mm barrel brush

    Designed to create volume and shape as you style

  • Dyson-designed Detangling Comb

    Glides easily through wet and dry hair – with minimal friction.

  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Includes a complimentary case worth $79.99. Select at checkout.
$499.99
Includes a complimentary case worth $79.99. Select at checkout.
Includes a complimentary case worth $79.99. Select at checkout.
Pay by installments with 0% interest from PayBright

Dyson Supersonic™ (Iron/Fuchsia)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

Colour:  Iron / Fuchsia
Options

5 accessories included

See all Hide Click to learn more
  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Includes a complimentary case worth $79.99. Select at checkout.
$499.99
Includes a complimentary case worth $79.99. Select at checkout.
Includes a complimentary case worth $79.99. Select at checkout.
Pay by installments with 0% interest from PayBright

Dyson Supersonic™ (Black/Nickel)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

Colour:  Black / Nickel
Options

5 accessories included

See all Hide Click to learn more
  • Smoothing nozzle

    Dry and style your hair at the same time with gentle, low-velocity airflow

  • Styling concentrator
  • Diffuser
  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

Currently out of stock.
    $499.99
    Pay by installments with 0% interest from PayBright
    Learn more

    Dyson Supersonic™ hair dryer 23.75 karat gold

    Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

    Hand gilded in gold leaf.

    Includes a red gesso presentation case worth $69.99.

    Colour:  Blue / Gold
    Options

    6 accessories included

    See all Hide Click to learn more
    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    • Non-slip heat mat

      For safe placement during and after styling.

    • Diffuser

      Disperses air evenly to simulate natural drying, helping to reduce frizz.

    • Smoothing Nozzle

      Dry and style your hair at the same time with gentle, low-velocity airflow

    • Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow

    • Gesso Red Presentation Case

      Red 'Gesso' presentation case developed by James Dyson

      $599.99
      Pay by installments with 0% interest from PayBright
      Learn more

      Dyson Supersonic™ (Black/Purple)

      Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

      Colour:  Black / Purple
      Options

      5 accessories included

      See all Hide Click to learn more
      • Smoothing Nozzle

        Dry and style your hair simultaneously with gentle, low-speed airflow.

      • Styling Concentrator

        Style your hair one section at a time with precise, controlled airflow.

      • Diffuser

        Disperses air evenly around your ringlets, helping to reduce frizz.

      • Non-slip heat mat

        For safe placement during and after styling.

      • Storage hanger

        Stow your Dyson Supersonic™ hair dryer off the floor between uses.

      Currently out of stock.
        $499.99
        Pay by installments with 0% interest from PayBright
        Learn more

        Dyson Supersonic™ (White/Silver)

        Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

        Colour:  White / Silver
        Options

        5 accessories included

        See all Hide Click to learn more
        • Smoothing Nozzle

          Dry and style your hair simultaneously with gentle, low-speed airflow.

        • Styling concentrator

          Style your hair one section at a time with precise, controlled airflow.

        • Diffuser

          Disperses air evenly around your ringlets, helping to reduce frizz.

        • Non-slip heat mat

          For safe placement during and after styling.

        • Storage hanger

          Stow your Dyson Supersonic™ hair dryer off the floor between uses.

        Currently out of stock.
          $499.99
          Pay by installments with 0% interest from PayBright
          Learn more