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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

"You need a certain amount of heat to style hair, but extreme heat can cause damage. By keeping the temperature under control, our dryer can help protect your hair."

Annmarie Nicholson

Dyson Engineer
Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

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Follow @DysonHair

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Get tips from stylists on the Dyson Hair Youtube Channel

Visit our Youtube channel
Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

Find out more

Choose your model

Open video transcript
Exclusive colour

Dyson Supersonic™ (Black/Purple)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

4.7 stars out of 5 from 2589 Reviews
Colour:  Black / Purple
Options

5 accessories included

See all Hide Click to learn more
  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Includes a complimentary case worth $79.99. Select at checkout.
$499.99
Includes a complimentary case worth $79.99. Select at checkout.
Includes a complimentary case worth $79.99. Select at checkout.
Pay by installments with 0% interest from PayBright
Add to Cart
Learn more
Open video transcript

Dyson Supersonic™ (Iron/Fuchsia)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

4.7 stars out of 5 from 5716 Reviews
Colour:  Iron / Fuchsia
Options

5 accessories included

See all Hide Click to learn more
  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Includes a complimentary case worth $79.99. Select at checkout.
$499.99
Includes a complimentary case worth $79.99. Select at checkout.
Includes a complimentary case worth $79.99. Select at checkout.
Pay by installments with 0% interest from PayBright
Add to Cart
Learn more
Open video transcript

Dyson Supersonic™ (Black/Nickel)

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

4.7 stars out of 5 from 2581 Reviews
Colour:  Black / Nickel
Options

5 accessories included

See all Hide Click to learn more
  • Smoothing nozzle

    Dry and style your hair at the same time with gentle, low-velocity airflow

  • Styling concentrator
  • Diffuser
  • Non-slip heat mat

    For safe placement during and after styling.

  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Includes a complimentary case worth $79.99. Select at checkout.
$499.99
Includes a complimentary case worth $79.99. Select at checkout.
Includes a complimentary case worth $79.99. Select at checkout.
Pay by installments with 0% interest from PayBright
Add to Cart
Learn more

Dyson Supersonic™ hair dryer 23.75 karat gold

Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

Hand gilded in gold leaf.

Includes a red gesso presentation case worth $69.99.

Colour:  Blue / Gold
Options

6 accessories included

See all Hide Click to learn more
  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Non-slip heat mat

    For safe placement during and after styling.

  • Diffuser

    Disperses air evenly to simulate natural drying, helping to reduce frizz.

  • Smoothing Nozzle

    Dry and style your hair at the same time with gentle, low-velocity airflow

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow

  • Gesso Red Presentation Case

    Red 'Gesso' presentation case developed by James Dyson

Currently out of stock.
    $599.99
    Pay by installments with 0% interest from PayBright
    Learn more
    Open video transcript

    Dyson Supersonic™ (White/Silver)

    Powerful Dyson digital motor V9. Three magnetic styling tools. Intelligent processor in the head.

    4.7 stars out of 5 from 2695 Reviews
    Colour:  White / Silver
    Options

    5 accessories included

    See all Hide Click to learn more
    • Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

    • Styling concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Non-slip heat mat

      For safe placement during and after styling.

    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    • Includes a complimentary case worth $79.99. Select at checkout.
    $499.99
    Includes a complimentary case worth $79.99. Select at checkout.
    Includes a complimentary case worth $79.99. Select at checkout.
    Pay by installments with 0% interest from PayBright
    Add to Cart
    Learn more

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