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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

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Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

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Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

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X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

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Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

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Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

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Please see our Accessibility Statement for more information.

Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

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Please see our Accessibility Statement for more information.

Choose your model

  • Dyson Supersonic™ (Iron/Fuchsia)

    Powerful Dyson digital motor V9.

    Three magnetic styling tools.

    Intelligent processor in the head.

    Colour:  Iron / Fuchsia
    Options
    5 accessories included See all Hide Click to learn more
    Non-slip heat mat

    For safe placement during and after styling.

    Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

    Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

    Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

      $499.99
    • EXCLUSIVE
      Dyson Supersonic™ (Black/Purple)

      Powerful Dyson digital motor V9.

      Three magnetic styling tools.

      Intelligent processor in the head.

      Colour:  Black / Purple
      Options
      5 accessories included See all Hide Click to learn more
      Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

      Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow.

      Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

      Non-slip heat mat

      For safe placement during and after styling.

      Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

        $499.99
      • Dyson Supersonic™ (White/Silver)

        Powerful Dyson digital motor V9.

        Three magnetic styling tools.

        Intelligent processor in the head.

        Colour:  White / Silver
        Options
        5 accessories included See all Hide Click to learn more
        Non-slip heat mat

        For safe placement during and after styling.

        Storage hanger

        Stow your Dyson Supersonic™ hair dryer off the floor between uses.

        Smoothing Nozzle

        Dry and style your hair simultaneously with gentle, low-speed airflow.

        Styling concentrator

        Style your hair one section at a time with precise, controlled airflow.

        Diffuser

        Disperses air evenly around your ringlets, helping to reduce frizz.

          $499.99
        • Dyson Supersonic™ (Black/Nickel)

          Powerful Dyson digital motor V9.

          Three magnetic styling tools.

          Intelligent processor in the head.

          Colour:  Black / Nickel
          Options
          5 accessories included See all Hide Click to learn more
          Smoothing nozzle

          Dry and style your hair at the same time with gentle, low-velocity airflow

          Non-slip heat mat

          For safe placement during and after styling.

          Storage hanger

          Stow your Dyson Supersonic™ hair dryer off the floor between uses.

          Diffuser

          Styling concentrator

            $499.99
          • Dyson Supersonic™ (Black/Purple) with Black Presentation Box

            Powerful Dyson digital motor V9.

            Three magnetic styling tools.

            Elegant case for storage and travel.

            6 accessories included See all Hide Click to learn more
            Smoothing nozzle

            Dry and style your hair at the same time with gentle, low-velocity airflow

            Styling concentrator

            Style your hair one section at a time with precise, controlled airflow

            Diffuser

            Disperses air evenly to simulate natural drying, helping to reduce frizz.

            Non-slip heat mat

            For safe placement during and after styling.

            Storage hanger

            Stow your Dyson Supersonic™ hair dryer off the floor between uses.

            Black presentation case

            Protect your Dyson Supersonic™ hair dryer with our presentation case.

            Currently out of stock.
              $549.99
              Learn more
            • Dyson Supersonic™ (Fuchsia/Nickel) with styling set

              Powerful Dyson digital motor V9.

              Three magnetic styling tools.

              Intelligent processor in the head.

              7 accessories included See all Hide Click to learn more
              Dyson Vented 35mm barrel brush

              Designed to create volume and shape as you style

              Dyson-designed Detangling Comb

              Engineered with wide, polished teeth to glide easily through wet and dry hair - detangling with minimal friction.

              Smoothing Nozzle

              Dry and style your hair simultaneously with gentle, low-speed airflow.

              Styling concentrator

              Style your hair one section at a time with precise, controlled airflow.

              Diffuser

              Disperses air evenly around your ringlets, helping to reduce frizz.

              Non-slip heat mat

              For safe placement during and after styling.

              Storage hanger

              Stow your Dyson Supersonic™ hair dryer off the floor between uses.

                $549.99

              Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email support@dysoncanada.ca or contact 1-877-397-6622 if you would like further help, or to see the information in an alternative format.

              Please see our Accessibility Statement for more information.