Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ cord-free vacuums.
"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."
Opening the throttle.
In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.
By 2009, we had created the 200W Dyson digital motor V2. Small and light, it spun at up to 78,000rpm, providing the power we needed for our first cord-free vacuum.
The Dyson Digital Slim launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.
In 2014, our new motor powered the Dyson V6™ stick vacuum. With a re-engineered nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.
But we didn’t stop there. We retuned the battery to increase the run time and cut noise with improved acoustics.
Patents globally on Dyson V7™ cord-free vacuums
Dyson engineers worked to improve the motor
Kilometres pushed during testing
"Perhaps people would say we're non-compromising. That's Dyson throughout."
The stick vacuum, defined.
In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.
The Dyson V7™ cordless stick vacuum.
Choose your model
*Compared to Dyson V8 Absolute vacuum. Excludes Dyson V10 Cyclone Motorhead vacuum.
†Tested at the cleaner head to ASTM F558, dust loaded.
¹Tested at the cleaner head to ASTM F558, dust-loaded.
²Run time will vary based on power mode, floor type and/or attachments used. 120 minutes run time is based on consecutive use of two separate battery packs.
³Compared to Dyson V7™ vacuum.