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James Dyson with a range of Dyson cordless vacuum cleaners

Engineering Story

A new era begins.

James Dyson with early Dyson vacuum cleaner

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that performs like a full-size vacuum.

¹Suction tested to ASTM F558 at the flexible inlet.

James Dyson using a Dyson Cyclone V10™ cordless vacuum cleaner in front of old Dyson vacuums on plinths.

Smaller, faster, lighter.

Creating a powerful cordless vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic moulding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Dyson Cyclone V10™ cordless vacuum cleaner impeller

Increased efficiencies.

A Polyether Ether Ketone (P. E.E.K) and carbon fibre composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Dyson Cyclone V10™ cordless vacuum cleaner ceramic shaft

Ceramic centre.

The motor needed a light, strong shaft that was able to cope with speeds at up to 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Dyson Cyclone V10™ cordless vacuum cleaner handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson cordless vacuum cleaner digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Airflow through Dyson cordless vacuum cleaner digital motor V10

The Dyson digital motor V10.

The result of all this development was the Dyson cordless vacuum cleaner digital motor V10 – the fastest digital motor we have ever created.

Graphic of a Dyson V8 vacuum and Dyson Cyclone V10 vacuum showing the direction of airflow in each machine

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Absolute vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Cleaner air being expelled from Dyson Cyclone V10™ cordless vacuum cleaner

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Dyson Cyclone V10™ cordless vacuum cleaner battery pack

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminum battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.


  • Magnetic poles – twice as many as the Dyson V8™ vacuum.


  • Watts generated to power the Dyson digital motor V10.


  • Grams in weight – half that of the Dyson digital motor V8.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum¹. Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

¹Suction tested to ASTM F558 at the flexible inlet.

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LIMITED QUANTITIES

Dyson V11 Absolute+

Intelligently optimizes suction with up to 60 minutes floor cleaning run time.‡

LCD screen with runtime countdown

2 powerful cleaner heads, 4 tools, and exclusive storage Dokᵀᴹ.

What's in the box

See all Hide Click to learn more
  • Wand storage clip

    Handily stores the Combination and Crevice tools on the wand of your vacuum.

  • Mini soft dusting brush

    Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

  • Dyson V11™ Floor dok
  • Charger

    Charges your vacuum with or without the Docking station

  • Combination tool

    Two tools in one, for versatile cleaning around the home

  • Gold Torque Drive

    High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

  • Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

  • Mini motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • While quantities last. Terms and conditions apply.
Was $999.99
$849.99
Save $150.00
  • While quantities last. Terms and conditions apply.
  • While quantities last. Terms and conditions apply.
Pay by installments with 0% interest from PayBright
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Open video transcript
LIMITED QUANTITIES

Dyson V11 Absolute (Nickel/Blue)

Intelligently optimizes suction with up to 60 minutes floor cleaning run time.‡

LCD screen with runtime countdown

2 powerful cleaner heads (High Torque and Soft Roller) and 5 tools.

What's in the box

See all Hide Click to learn more
  • Stubborn dirt brush

    Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Mini motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Nickel Torque Drive

    High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

  • Mini soft dusting brush

    Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

  • Wand storage clip

    Handily stores the Combination and Crevice tools on the wand of your vacuum.

  • Charger

    Charges your vacuum with or without the Docking station

  • Soft roller cleaner head

    Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

  • Combination tool

    Two tools in one, for versatile cleaning around the home

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools.

  • While quantities last. Terms and conditions apply.
Was $899.99
$749.99
Save $150.00
  • While quantities last. Terms and conditions apply.
  • While quantities last. Terms and conditions apply.
Pay by installments with 0% interest from PayBright
Learn more
Open video transcript

Dyson Cyclone V10 Animal

Up to 60 minutes of run time¹

30% more suction than the Dyson V8™ vacuum. Engineered for strong cleaning performance..

1 cleaner head and 4 tools

What's in the box

See all Hide Click to learn more
  • Torque drive cleaner head

    Our most powerful cleaner head yet. Cleans across carpets and hard floors.

  • Mini motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Combination tool

    Two tools in one, for versatile cleaning around the home

  • Mini soft dusting brush

    Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Charger

    Charges your vacuum with or without the Docking station

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    $699.99
    Pay by installments with 0% interest from PayBright
    Learn more
    Open video transcript

    Dyson V11 Torque Drive (Nickel/Fuchsia)

    Up to 60 minutes of run time¹

    60% more suction than the Dyson V8™ vacuum. Intelligently adapts power and run time to deep clean everywhere.

    1 cleaner head and 5 tools

    What's in the box

    See all Hide Click to learn more
    • Nickel Torque Drive

      High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

    • Mini motorized tool

      Great for cleaning smaller surfaces, upholstery and stairs

    • Combination tool

      Two tools in one, for versatile cleaning around the home

    • Mini soft dusting brush

      Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

    • Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

    • Stubborn dirt brush

      Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

    • Wand storage clip

      Handily stores the Combination and Crevice tools on the wand of your vacuum.

    • Charger

      Charges your vacuum with or without the Docking station

    • Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools.

    • Choose a free tool when you add to cart
    $799.99
    Choose a free tool when you add to cart
    Choose a free tool when you add to cart
    Pay by installments with 0% interest from PayBright
    New and Exclusive

    Dyson V15 Detect Total Clean

    Up to 60 minutes of run time¹

    105% more suction than the Dyson V8™ vacuum. The most powerful, intelligent cordless vacuum.²

    2 cleaner heads and 5 tools. New High Torque anti-tangle cleaner head and new Laser Slim Fluffy™ cleaner head reveals microscopic dust on hard floors.⁵

    What's in the box

    See all Hide Click to learn more
    • Wand clip

      Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

    • Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

    • High Torque cleaner head with anti-tangle comb

      Powerfully picks up dust and hair from all floors. Anti-tangle comb clears hair from the brush bar.

    • Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools.

    • Stubborn dirt brush

      Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

    • Laser Slim Fluffy™ cleaner head

      Laser reveals microscopic dust on hard floors. Soft nylon and anti-static carbon fiber filaments capture dust from hard floors.

    • Combination tool

      Two tools in one, for versatile cleaning around the home

    • Hair screw tool

      Anti-tangle conical brush bar picks up long hair and pet hair. Fast. Motor-driven cleaning for small spaces.

    • Charger

      Charges your vacuum with or without the Docking station

    • Mini soft dusting brush

      With soft nylon bristles to clean delicate surfaces and fabrics.

      $949.99
      Pay by installments with 0% interest from PayBright
      Learn more
      New and Exclusive

      Dyson V15 Detect Absolute

      Up to 120 minutes of run time¹

      100% more suction than the Dyson V8™ vacuum. Dyson's most powerful, intelligent cordless vacuum with HEPA filtration³.

      2 cleaner heads and 5 tools. New High Torque anti-tangle cleaner head and new Laser Slim Fluffy™ cleaner head reveals microscopic dust on hard floors.⁵

      What's in the box

      See all Hide Click to learn more
      • Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools.

      • Stubborn dirt brush

        Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

      • Light pipe crevice tool

        Crevice tool with LED lights lets you reach into dark, narrow spaces and see where you’re cleaning.

      • Laser Slim Fluffy™ cleaner head

        Laser reveals microscopic dust on hard floors. Soft nylon and anti-static carbon fiber filaments capture dust from hard floors.

      • Mini soft dusting brush

        With soft nylon bristles to clean delicate surfaces and fabrics.

      • Combination tool

        Two tools in one, for versatile cleaning around the home

      • Hair screw tool

        Anti-tangle conical brush bar picks up long hair and pet hair. Fast. Motor-driven cleaning for small spaces.

      • Charger

        Charges your vacuum with or without the Docking station

      • High Torque cleaner head with anti-tangle comb

        Powerfully picks up dust and hair from all floors. Anti-tangle comb clears hair from the brush bar.

      • Replacement or additional click-in battery for your Dyson V11™, Dyson Outsize, or V15 Detect™ vacuum
      • Wand clip

        Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

      • Additional Charger

        Additional Charger for your vacuum

        $1,099.99
        Pay by installments with 0% interest from PayBright
        Learn more

        Dyson Outsize

        120 minutes of run time¹

        90% more suction than the Dyson V8™ vacuum. Intelligent full-size cleaning, without the cord. 150% bigger bin. 25% wider cleaner head.⁴

        1 cleaner head and 5 tools. Full-size High Torque XL cleaner head covers more floor with each pass.

        What's in the box

        See all Hide Click to learn more
        • High Torque cleaner head

          Full-size cleaner head with Dynamic Load Sensor (DLS) technology. Intelligently adapts suction and run time across all floor types. Covers more of your home faster.

        • Hair screw tool

          Anti-tangle conical brush bar picks up long hair and pet hair. Fast. Motor-driven cleaning for small spaces.

        • Combination tool

          Two tools in one, for versatile cleaning around the home

        • Crevice tool

          Designed for precise cleaning around edges and narrow gaps.

        • Flexi-crevice tool

          Extends and bends. For hard-to-reach places around your home and car.

        • Extension hose

          Adds up to 61cm of flexible reach to any tool attachment, to clean up high or down low in your home or car.

        • Charger

          Charges your vacuum with or without the Docking station

        • Wand clip

          Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

        • Docking station

          Wall-mounted dock to recharge your vacuum and tidily store tools.

        • Replacement or additional click-in battery for your Dyson V11™, Dyson Outsize, or V15 Detect™ vacuum
          $1,099.99
          Pay by installments with 0% interest from PayBright
          Learn more
          New and Exclusive

          Dyson Outsize Absolute

          Up to 120 minutes of run time¹

          90% more suction than the Dyson V8™ vacuum. Intelligent full-size cleaning, without the cord. 150% bigger bin. 25% wider cleaner head.⁴

          2 cleaner heads and 5 tools. Full-size High Torque XL cleaner head covers more floor with each pass and new Laser Slim Fluffy™ cleaner head that detects microscopic dust on hard floors.⁵

          What's in the box

          See all Hide Click to learn more
          • High Torque XL cleaner head

            Full-size cleaner head with Dynamic Load Sensor (DLS) technology. Intelligently adapts suction and run time across all floor types. Covers more of your home faster.

          • Laser Slim Fluffy™ cleaner head

            Laser reveals microscopic dust on hard floors. Soft nylon and anti-static carbon fiber filaments capture dust from hard floors.

          • Hair screw tool

            Anti-tangle conical brush bar picks up long hair and pet hair. Fast. Motor-driven cleaning for small spaces.

          • Combination tool

            Two tools in one, for versatile cleaning around the home

          • Crevice tool

            Designed for precise cleaning around edges and narrow gaps.

          • Mini soft dusting brush

            With soft nylon bristles to clean delicate surfaces and fabrics.

          • Stubborn dirt brush

            Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

          • Charger

            Charges your vacuum with or without the Docking station

          • Wand clip

            Handily stores the Combination and Crevice tools on the wand of your vacuum. So they're always there when you need them.

          • Docking station

            Wall-mounted dock to recharge your vacuum and tidily store tools.

          • Replacement or additional click-in battery for your Dyson V11™, Dyson Outsize, or V15 Detect™ vacuum
            $1,199.99
            Pay by installments with 0% interest from PayBright
            Learn more
            LIMITED QUANTITIES

            Dyson Cyclone V10 Motorhead (Red)

            Up to 35 minutes floor cleaning run time (Up to 60 minutes handheld mode).‡

            1 cleanerhead and 2 standard onboard tools.

            What's in the box

            See all Hide Click to learn more
            • Charger

              Charges your vacuum with or without the Docking station

            • Docking station

              Wall-mounted dock to recharge your vacuum and tidily store tools

            • Crevice tool

              Designed for precise cleaning around edges and narrow gaps.

            • Direct drive cleaner head

              Powerful direct-drive cleaner head removes ground-in dirt from carpets

            • Combination tool

              Two tools in one, for versatile cleaning around the home

            • While quantities last. Terms and conditions apply.
            Was $599.99
            $499.99
            Save $100.00
            • While quantities last. Terms and conditions apply.
            • While quantities last. Terms and conditions apply.
            Pay by installments with 0% interest from PayBright
            Learn more

            *Compared to Dyson V8 Absolute vacuum. Excludes Dyson V10 Cyclone Motorhead vacuum.

            †Tested at the cleaner head to ASTM F558, dust loaded.

            ‡Actual run time will vary based on power mode and/or attachments used.

            ¹Tested at the cleaner head to ASTM F558, dust-loaded.

            ²Run time will vary based on power mode, floor type and/or attachments used. 120 minutes run time is based on consecutive use of two separate battery packs. 

            ³Compared to Dyson V7™ vacuum.

            *Terms and conditions apply. Click here to see full terms and conditions.

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