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James Dyson with a range of Dyson cordless vacuum cleaners

Engineering Story

A new era begins.

James Dyson with early Dyson vacuum cleaner

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that performs like a full-size vacuum.

¹Suction tested to ASTM F558 at the flexible inlet.

James Dyson using a Dyson Cyclone V10™ cordless vacuum cleaner in front of old Dyson vacuums on plinths.

Smaller, faster, lighter.

Creating a powerful cordless vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic moulding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Dyson Cyclone V10™ cordless vacuum cleaner impeller

Increased efficiencies.

A Polyether Ether Ketone (P. E.E.K) and carbon fibre composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Dyson Cyclone V10™ cordless vacuum cleaner ceramic shaft

Ceramic centre.

The motor needed a light, strong shaft that was able to cope with speeds at up to 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Dyson Cyclone V10™ cordless vacuum cleaner handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson cordless vacuum cleaner digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Airflow through Dyson cordless vacuum cleaner digital motor V10

The Dyson digital motor V10.

The result of all this development was the Dyson cordless vacuum cleaner digital motor V10 – the fastest digital motor we have ever created.

Graphic of a Dyson V8 vacuum and Dyson Cyclone V10 vacuum showing the direction of airflow in each machine

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Absolute vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Cleaner air being expelled from Dyson Cyclone V10™ cordless vacuum cleaner

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Dyson Cyclone V10™ cordless vacuum cleaner battery pack

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminum battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.


  • Magnetic poles – twice as many as the Dyson V8™ vacuum.


  • Watts generated to power the Dyson digital motor V10.


  • Grams in weight – half that of the Dyson digital motor V8.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum¹. Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

¹Suction tested to ASTM F558 at the flexible inlet.

Choose your model

Dyson Cyclone V10 Animal

Up to 35 minutes floor cleaning run time (Up to 60 minutes handheld mode).‡

Extra tools engineered for homes with pets.

Powerful cleaner head and 4 tools.

What's in the box

See all Hide Click to learn more
  • Torque drive cleaner head

    Our most powerful cleaner head yet. Cleans across carpets and hard floors.

  • Mini motorized tool

    Great for cleaning smaller surfaces, upholstery and stairs

  • Combination tool

    Two tools in one, for versatile cleaning around the home

  • Mini soft dusting brush

    Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

  • Crevice tool

    Designed for precise cleaning around edges and narrow gaps.

  • Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

  • Charger

    Charges your vacuum with or without the Docking station

    $699.99
    Pay by installments with 0% interest from PayBright
    Learn more
    Open video transcript

    Dyson V11 Outsize (Nickel/Red)

    Twice the suction of any other cordless vacuum.¹ Up to 120 minutes run time. ³

    Bigger bin and wider cleaner head.² Engineered for whole-home, deep cleaning.

    LCD screen with runtime countdown

    What's in the box

    See all Hide Click to learn more
    • Additional Charger

      Additional Charger for your vacuum

    • Wand storage clip

      Handily stores the Combination and Crevice tools on the wand of your vacuum.

    • High Torque cleaner head

      Full-size cleaner head with Dynamic Load Sensor (DLS) technology. Intelligently adapts suction and run time across all floor types. Covers more of your home faster.

    • Combination tool

      Two tools in one, for versatile cleaning around the home

    • Extension hose

      Enables deep cleaning in narrow or shallow spaces.

    • Extra click-in battery

      Double your run time with a clickable battery for extended deep cleaning.

    • Crevice tool

      Designed for precise cleaning around edges and narrow gaps.

    • Mini motorized tool

      Great for cleaning smaller surfaces, upholstery and stairs

    • Charger

      Charges your vacuum with or without the Docking station

    • Quick-release flexi crevice tool

      Extends and bends. For hard-to-reach places around your home and car

    • Docking station
      $1,099.99
      Pay by installments with 0% interest from PayBright
      Open video transcript

      Dyson V11 Absolute (Nickel/Blue)

      Intelligently optimizes suction with up to 60 minutes floor cleaning run time.‡

      LCD screen with runtime countdown

      2 powerful cleaner heads (High Torque and Soft Roller) and 5 tools.

      What's in the box

      See all Hide Click to learn more
      • Wand storage clip

        Handily stores the Combination and Crevice tools on the wand of your vacuum.

      • Combination tool

        Two tools in one, for versatile cleaning around the home

      • Stubborn dirt brush

        Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

      • Crevice tool

        Designed for precise cleaning around edges and narrow gaps.

      • Charger

        Charges your vacuum with or without the Docking station

      • Mini motorized tool

        Great for cleaning smaller surfaces, upholstery and stairs

      • Nickel Torque Drive

        High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

      • Mini soft dusting brush

        Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

      • Soft roller cleaner head

        Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

      • Docking station
      Currently out of stock.
        $899.99
        Pay by installments with 0% interest from PayBright
        Learn more

        Dyson V11 Absolute+

        Intelligently optimizes suction with up to 60 minutes floor cleaning run time.‡

        LCD screen with runtime countdown

        2 powerful cleaner heads, 4 tools, and exclusive storage Dokᵀᴹ.

        What's in the box

        See all Hide Click to learn more
        • Wand storage clip

          Handily stores the Combination and Crevice tools on the wand of your vacuum.

        • Dyson V11™ Floor dok
        • Charger

          Charges your vacuum with or without the Docking station

        • Combination tool

          Two tools in one, for versatile cleaning around the home

        • Gold Torque Drive

          High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

        • Mini motorized tool

          Great for cleaning smaller surfaces, upholstery and stairs

        • Mini soft dusting brush

          Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

        • Crevice tool

          Designed for precise cleaning around edges and narrow gaps.

        • Soft roller cleaner head

          Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

        • Docking station
        • Choose a free tool when you add to cart
        $999.99
        Choose a free tool when you add to cart
        Choose a free tool when you add to cart
        Pay by installments with 0% interest from PayBright

        Dyson V11 Torque Drive (Nickel/Fuchsia)

        Intelligently optimizes suction with up to 60 minutes floor cleaning run time.‡

        LCD screen with runtime countdown.

        Latest High Torque Drive cleaner head and 5 tools.

        What's in the box

        See all Hide Click to learn more
        • Wand storage clip

          Handily stores the Combination and Crevice tools on the wand of your vacuum.

        • Crevice tool

          Designed for precise cleaning around edges and narrow gaps.

        • Charger

          Charges your vacuum with or without the Docking station

        • Mini soft dusting brush

          Easy, vacuum-assisted dusting. Soft nylon bristles clean delicate surfaces.

        • Mini motorized tool

          Great for cleaning smaller surfaces, upholstery and stairs

        • Nickel Torque Drive

          High Torque cleaner head With Dynamic Load Sensor (DLS) technology. Intelligently adapts suction to deep clean carpets. Extends run time on hard floors.

        • Combination tool

          Two tools in one, for versatile cleaning around the home

        • Stubborn dirt brush

          Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

        • Docking station
        • Choose a free tool when you add to cart
        $799.99
        Choose a free tool when you add to cart
        Choose a free tool when you add to cart
        Pay by installments with 0% interest from PayBright

        Dyson Cyclone V10 Motorhead (Red)

        Up to 35 minutes floor cleaning run time (Up to 60 minutes handheld mode).‡

        1 cleanerhead and 2 standard onboard tools.

        What's in the box

        See all Hide Click to learn more
        • Charger

          Charges your vacuum with or without the Docking station

        • Docking station

          Wall-mounted dock to recharge your vacuum and tidily store tools

        • Crevice tool

          Designed for precise cleaning around edges and narrow gaps.

        • Direct drive cleaner head

          Powerful direct-drive cleaner head removes ground-in dirt from carpets

        • Combination tool

          Two tools in one, for versatile cleaning around the home

        • Choose a free tool when you add to cart
        $599.99
        Choose a free tool when you add to cart
        Choose a free tool when you add to cart
        Pay by installments with 0% interest from PayBright

        *Compared to Dyson V8 Absolute vacuum. Excludes Dyson V10 Cyclone Motorhead vacuum.

        †Tested at the cleaner head to ASTM F558, dust loaded.

        ‡Actual run time will vary based on power mode and/or attachments used.

        ¹Tested at the cleaner head to ASTM F558, dust-loaded.

        ²Run time will vary based on power mode, floor type and/or attachments used. 120 minutes run time is based on consecutive use of two separate battery packs. 

        ³Compared to Dyson V7™ vacuum.

        *Terms and conditions apply. Click here to see full terms and conditions.

        Direct from Dyson