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Boulter & P Jewellery shop exterior

Case study

Boulter & P Jewellery

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Showing customer jewellery under Dyson CSYS light

The business.

Boulter & P is a contemporary London-based jewellery boutique. It is owned by two sisters, Annette Boulter and Geraldine Purves, who have been running a successful jewellery company since 1984.

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The problem.

Halogen lighting was used across all stores and posed several problems:

Poor quality light

Exhibiting the clarity and detail of the jewels requires bright, high quality light. The store's halogen lighting wasn't sufficiently bright, and the light quality wasn't white enough to show off jewellery products.

Too hot

While exhibiting and scrutinizing the jewellery, sales people and customers come into close contact with the display lights. Burns from the hot halogen bulbs were a worry.

Inefficient

Halogen bulbs need frequent replacing and aren't as energy efficient as LEDs. They were uneconomical and unreliable.

Boulter & P jewellery under light

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The solution.

In their new branch, Boulter & P installed the CSYS™ task light for up-close exhibiting at a special display table. 

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Crisp, high quality light
Eight LEDs are housed in a conical reflector providing warm white light. "It's a magnificent way to show jewellery to the customer," said Geraldine. "The bright white light causes the jewellery to really sparkle."

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Safe to touch
CSYS™ task lights use heat pipe technology which draws heat away from the LEDs, so they're safe to touch. Geraldine observes; "we can show customers individual pieces up close without fear of burning them!"

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Long-lasting and energy efficient
Because heat pipe technology directs heat away from the LEDs, CSYS™ task lights sustain brightness for up to 144,000 hours.¹

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Precision lighting
3 Axis Glide™ motion lets you position the light precisely where you need it. And touch-sensitive precision dimming remembers your ideal light level. "It's perfect for illuminating jewellery up-close, such as a ring on a finger or the cut of a stone," said Geraldine.

Woman holding hand under Dyson lighting

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See more

CSYS 4K

Podium of Dyson products with lighting overhead

Dyson technology for business.

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