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Video interviewing women about hair damage

Hair damage can be invisible. But not to us.

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Close-up of hair under a microscope

We took a closer look

We found that damaged hair doesn't always look it. Over time, extreme heat affects the cortex, making hair weak, brittle and easier to break. Sustained cuticle damage drastically reduces hair's ability to reflect light, affecting shine.

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Close-up of light scattering from damaged hair and light reflecting from healthy hair

Damaged hair decreases shine

When hair is exposed to extreme temperatures, small pores can begin to form within the strands. When light hits these pores, it scatters in all directions. This can reduce reflected light, decreasing shine. Less damaged hair reflects more light in a single direction, so it appears shiny.

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X-ray image of Dyson Supersonic™ hair dryer

The Dyson Supersonic™ hair dryer with intelligent heat control

Quick, controlled drying. With built-in heat protection to help maintain your hair's natural shine.

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Looking inside the glass bead thermistor

Glass bead thermistor

With a glass bead thermistor and microprocessor carefully controlling a double-stacked heating element, the temperature is measured 20 times per second. The Dyson Supersonic™ hair dryer protects your hair from extreme heat damage.

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Image of Dyson Supersonic™ hair dryer with airflow

Powerful airflow. Controlled heat.

We found that effective - and safe - drying requires controlled heat balanced with powerful air. Only the Dyson digital motor V9 had the power to dry hair fast, without relying on extreme heat. And because it's so small, it could fit in the handle, allowing a better balance in the hand.

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Model using Dyson Supersonic™ hair dryer

Every detail obsessed over. From head to handle.

Engineered from the inside out, with hair science at its core, the Dyson Supersonic™ hair dryer redefines hair care.

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Choose your model

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ hair dryer

  • Dyson Supersonic™ (Iron/Fuchsia)

    Powerful Dyson digital motor V9.

    Three magnetic styling tools.

    Intelligent processor in the head.

    Colour:  Iron / Fuchsia
    Options
    5 accessories included See all Hide Click to learn more
    Non-slip heat mat

    Storage hanger

    Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

    Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

    Styling concentrator

    Style your hair one section at a time with precise, controlled airflow.

      $499.99
      Learn more
    • EXCLUSIVE
      Dyson Supersonic™ (Black/Purple)

      Powerful Dyson digital motor V9.

      Three magnetic styling tools.

      Intelligent processor in the head.

      Colour:  Black / Purple
      Options
      5 accessories included See all Hide Click to learn more
      Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

      Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow.

      Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

      Non-slip heat mat

      Storage hanger

        $499.99
        Learn more
      • Dyson Supersonic™ (White/Silver)

        Powerful Dyson digital motor V9.

        Three magnetic styling tools.

        Intelligent processor in the head.

        Colour:  White / Silver
        Options
        5 accessories included See all Hide Click to learn more
        Non-slip heat mat

        Storage hanger

        Smoothing Nozzle

        Dry and style your hair simultaneously with gentle, low-speed airflow.

        Styling concentrator

        Style your hair one section at a time with precise, controlled airflow.

        Diffuser

        Disperses air evenly around your ringlets, helping to reduce frizz.

          $499.99
          Learn more
        • Dyson Supersonic™ (Black/Nickel)

          Powerful Dyson digital motor V9.

          Three magnetic styling tools.

          Intelligent processor in the head.

          Colour:  Black / Nickel
          Options
          5 accessories included See all Hide Click to learn more
          Smoothing nozzle

          Dry and style your hair at the same time with gentle, low-velocity airflow

          Non-slip heat mat

          Storage hanger

          Diffuser

          Styling concentrator

            $499.99
            Learn more
          • Dyson Supersonic™ (Fuchsia/Nickel) with styling set

            Powerful Dyson digital motor V9.

            Three magnetic styling tools.

            Intelligent processor in the head.

            7 accessories included See all Hide Click to learn more
            Dyson Vented 35mm barrel brush

            Designed to create volume and shape as you style

            Dyson-designed Detangling Comb

            Engineered with wide, polished teeth to glide easily through wet and dry hair - detangling with minimal friction.

            Smoothing Nozzle

            Dry and style your hair simultaneously with gentle, low-speed airflow.

            Styling concentrator

            Style your hair one section at a time with precise, controlled airflow.

            Diffuser

            Disperses air evenly around your ringlets, helping to reduce frizz.

            Non-slip heat mat

            Storage hanger

              $549.99
              Learn more
            • Dyson Supersonic™ (Black/Purple) with Black Presentation Box

              Powerful Dyson digital motor V9.

              Three magnetic styling tools.

              Elegant case for storage and travel.

              What's in the box See all Hide Click to learn more
              Smoothing nozzle

              Dry and style your hair at the same time with gentle, low-velocity airflow

              Styling concentrator

              Style your hair one section at a time with precise, controlled airflow

              Diffuser

              Disperses air evenly to simulate natural drying, helping to reduce frizz.

              Non-slip heat mat

              Storage hanger

              Black presentation case

                $549.99
                Learn more
              • Dyson Supersonic™ (Iron/Fuchsia) with tan case

                Powerful Dyson digital motor V9.

                Three magnetic styling tools.

                Elegant case for storage and travel.

                What's in the box See all Hide Click to learn more
                Smoothing nozzle

                Dry and style your hair at the same time with gentle, low-velocity airflow

                Styling concentrator

                Style your hair one section at a time with precise, controlled airflow

                Storage hanger

                Tan presentation case

                  $549.99
                  Learn more

                Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email support@dysoncanada.ca or contact 1-877-397-6622 if you would like further help, or to see the information in an alternative format.

                Please see our Accessibility Statement for more information.