DDM engineered for efficiency

Engineered for efficiency

Dyson Corporate Social Responsibility
starts at the drawing board.

Efficient Enginnering Blueprints

Efficient engineering

Dyson is about efficient engineering. We design for performance but the brief is broad. We engineer high performance machines and technology which maximise every watt of power and gram of material.

Cordless Vacuum Close up

Efficient engineering – More with less

The V6 Dyson digital motor is the 350 Watt engine for DC61/62, a cordless vacuum that is lighter but more powerful than its predecessor.
Double stacked cyclone technology allows for more than twice the number of cyclones in a similar amount of space too.

Dyson V Airblade airflow

Efficient engineering – No unnecessary consumables

Powered by the Dyson digital motor, Dyson Airblade™ hand dryers force unheated air through a slot as narrow as 0.3mm at 400 mph to create sheets of air that scrape water from people’s hands. It is up to 80% more energy efficient than conventional warm air hand dryers.

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Machine lifecycle - DC51

We use life cycle assessment to measure environmental impact. This scientific method quantifies carbon emissions from materials and manufacture through to transport, use and disposal, helping us identify further opportunities for reduction.

Materials - 4.88%
Small, light machines made of robust materials. Dyson machines contain a high percentage of recyclable material.

Manufacturing - 3.49%
Efficient manufacturing operations limit energy use and waste.

Distribution - 0.57%
The majority of a Dyson machine journey is by sea, keeping distribution emissions low.

Consumer use - 90.88%
By using low power but high performing motors Dyson engineers limit the environmental impact of the machine during its working life.

End of life - 0.18%
Dyson machines are built to last. When it does reach the end of its useful life, please dispose of the machine responsibly by recycling where facilities exist.

C02e weight outline

Environmental legislation

Dyson has always shown that through efficient engineering, high performance can be achieved with low power – and we’re trying to encourage others to do the same.

We have successfully lobbied the European Union to introduce a cap on the size of vacuum motors from 2014. The estimated energy savings from the EU Ecodesign and Energy Labelling measures for vacuum cleaners amount to 19 Terawatt hours of electricity per year by 2020. This corresponds to an estimated 8 million tons of CO2e.

Reflection of a Cylinder Vacuum with inside view

Safe machines

All Dyson machines comply with RoHS, the European Directive on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic equipment. Examples of materials restricted by RoHS include lead, mercury and cadmium.

Dyson is also compliant with the European Regulation on the Registration of Chemicals known as REACH and California’s Proposition 65.

Download environmental policy
Recyling Symbol

What do I do with my old Dyson machine?

Disposal. Dyson machines contain a high percentage of recyclable materials. When your machine reaches the end of its useful life, please dispose of it responsibly, recycling where facilities exist.