Privacy policy

Dyson Canada Limited is committed to protecting the privacy of users of our website, www.dysoncanada.ca. We are therefore disclosing here our online information collection and use practices. These practices relate to information collected by Dyson Canada Limited on this website.

We constantly review our privacy practices, especially as we change our products and services offered to you online. As we make such changes, our privacy practices may change as well. Any such changes will be reflected in our privacy policy, which when updated will be posted on this page without notification.

Questions regarding this privacy policy should be directed to the website coordinator at service@dysoncanada.ca.

What personally identifiable information do we collect about you?

We collect information on our website users in several ways, including through cookies, registration and emails sent to us via our website. Our information collection includes the following:

  • We require registering users of our website and owners registering their products online to provide us with a name, telephone number, email address (if they have one), postal address and zip code. We may also ask for additional information to assist us with our development of new products.
  • If you purchase a product through our website we will require you to provide us with the above information plus your payment and delivery details.
  • If you send us email messages, you will automatically provide us with your electronic mail address, as well as any other personally identifiable information you include in the text of your message.
  • We collect and store from all visitors to our website, whether they actively provide us with information or merely browse our website, the internet protocol (IP) address of the computer they are using, the browser software they use and their operating system, the date and time they access our website, the internet address of the website from which they linked directly to our website, and other similar information. We use this type of information to track website usage, to measure the number of visitors to the different sections of our website and to help us make our website more useful.
  • Like most internet websites, we use "cookies," small files that websites use to store information on your computer. For example, the contents of your entry for a quiz on our website are temporarily stored in cookies on your computer. The cookies that we use are removed when you shut down your web browser and cannot be seen by any other website. We may also use cookies to track users as they travel through our website - for instance, we might use cookies to count the total number of unique users who are accessing the website over a particular period of time.

What do we do with the information we collect?

We use personal information to provide you with the services and goods you have requested. Unless you have informed us that you do not wish to receive such information, we or our agents may periodically contact you about our products and services.

We may perform statistical analyses of user behavior (for example, by analyzing the website usage data gathered passively from all users) in order to measure relative consumer interest in the various areas of our website. These analyses assist us in our product development efforts.

With whom do we share the information we collect?

We share personally identifiable information with companies who are acting as our agents (as long as they agree to use the information for the legitimate business purposes specified by Dyson). Our agents include, for example, service agents who we use to service Dyson products. We will also share personally identifiable information if you have given us permission to do so. Finally, we will share your personally identifiable information if required by law to do so, including in response to legal processes, such as a court order or subpoena, or to comply with other federal, state or local laws.

We may disclose statistical information to third parties in aggregate form without revealing any personal details about our users (for example, 50% of our customers buy product parts online). Dyson Direct Inc. will not reveal your personal identity in connection with the disclosure of such information.

What opt out rights and rights to obtain details of the information we hold on you do you have?

If you wish to opt out of being contacted by Dyson Canada Limited or its agents about our products and services, you may either do so at the time you provide us with your contact details, or at any time by

  1. using the unsubscribe option included in all our promotional email correspondence, or
  2. sending an email to service@dysoncanada.ca, or
  3. writing to us at Dyson Canada Limited, 312 Adelaide Street West, 7th Floor, Toronto, Ontario M5V 1R2 stating that you do not wish to receive such communications.

We will provide users of our website with details of the contact information that we hold on them upon request within 30 days. To make such a request, send an email to service@dysoncanada.ca or write to us at Dyson Canada Limited., 312 Adelaide St. W., 7th Floor, Toronto, Ontario, M5V 1R2 and include your full name and postal address and postal code.

Links to third party websites

As a service to you, we may provide links to websites operated and controlled by third parties. Those third parties have their own information collection practices. We are not responsible for their information collection practices or for the content of their sites. We encourage you to review carefully the privacy policies of all websites, including those websites which can be accessed from this site.

What kind of security is used to protect your information?

All information about you that we store on our web server is in secure databases protected through a variety of technical access controls.

Secure online shopping at Dysoncanada.ca

All Dyson website activity that incorporates your personal details is securely encrypted using Secure Socket Layer (SSL) technology. SSL technology prevents you from inadvertently revealing personal information using an insecure connection.

You will know when you are in secure mode as your browser will display a padlock symbol. This will happen as soon as you're required to login at the checkout page. i.e. before you enter any personal or payment details and also when accessing the My Profile section where you manage your account.

By clicking on the padlock symbol, you can check that the SSL certificate for the website is valid and in date.

Secure mode means that all of your details are encrypted to help keep them secure. Encryption creates billions of code combinations to protect each transaction made on our site, so your card details cannot be viewed by anyone else using the Internet.

During payment, we also ask for your card billing address as an additional security check. New security checks like the card signature code protect your credit card details online. No credit or debit card details are stored once your order has been processed.


Verified by Visa and MasterCard SecureCode

Verified by Visa and MasterCard SecureCode is a simple and secure way to shop online.

This service is offered by Visa and MasterCard, in association with the bank that has issued your credit / debit card.

This service provides additional security when shopping online by ensuring your card is not being used by someone else.

If the credit / debit card you're using to pay for your order qualifies for one of these services (not all cards do), you will be taken to a page hosted by your card issuer. This is a completely secure process, the information you provide will only be visible to you and your card issuer, and would never be shared with other parties.

Using this service is a matter of adding a quick extra step to your online checkout procedure. Enrolling takes moments and is secure. Each future purchase will require the password you set up when enrolling.

If you would like to learn more about these services, please contact your card issuer who should be able to assist you.